ART DIRECTOR
& GRAPHIC DESIGNER

Branding project for Bristol City Football Club that reimagines the club’s identity by merging two core symbols: the historic robin and the lion as a mark of strength and spirit. The visual approach translates this duality into a bold graphic system, featuring striking typography, sharp forms, and references to classic English football culture.
The concept “Hear the Robins Roar” captures the fusion of past and future, tradition and ambition, shaping a powerful and emotional narrative. The identity extends across dynamic applications that connect fans, stadium atmosphere, and local culture, reinforcing the bond between club and community. Beyond branding, the project explores motion, campaigns, and merchandising influenced by the intersection of football and streetwear. The result is a bold, contemporary identity that embodies energy, pride, and ambition positioning the club for its next chapter.