Table for Change. Changing numbers to change values. Women have already proved their value.
But there is still a percentage of the industry that insists on remaining unchanged: the gender
pay gap. eQlibri, a Pepsico's snack brand that supports women, had to take a stand.
To do that, we turned our nutrition facts table into a wage gap table between men and women in several industries. After all, nothing feeds change better than knowledge.
Betc São Paulo
Art Direction, Graphic design, Motion design
Year: 2019
CCSP / Anuário / Direct / Tabelas pela Mudança
CANNES / Shortlist / Media / Tabelas pela Mudança
WAVE / Shortlist / Direct / Tabelas pela Mudança