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083 MADE IN PARAÍBA
&LIVING __011SÃO PAULO


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MAIL: MICAELCC1@GMAIL.COM
FONE: 55 83 99869-2083

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Skol new package



Skol is a beer brand owned by the Danish company Carlsberg, licensed to be manufactured in Brazil. Its name comes from the Swedish word skål, which means "bowl"; common expression that precedes gifts. The brand is the most valuable in the segment in the Brazilian market, valued at 8.146 billion dollars, and maintains the position of the most valuable brand in Brazil since 2013, according to consultancy Kantar. Skol is also the fifth largest segment in the world.



Challenge Align Skol's body and soul. In order to reflect your young, dynamic and disruptive soul. Build a graphic system for the brand as a whole, aiming to have a visual structure that will derive for all lines of its products. Pilsen, Hops, Pure Malt and derivatives. This was Tátil's challenge to redesign the most appreciated beer packaging in the country. They should be key moments in communicating the universe of values and sensations that the brand represents. SolutionIt was a work of pure immersion in the main moments of connection of Skol with its public, understanding what was the representativeness of the brand and what type of emotion it should create. The new packaging valued the main visual assets of the brand: yellow and arrow, and the aesthetics of glass of beer. In addition, we retrieve the "round drop" because it is a strong concept and able to express the functional and emotional attributes of the product.results. Our choices have ensured a more current look for the brand, suitable for your audience and with a huge strength in the POS. We managed to reflect the Skol attitude also on the packaging. And all this without giving up the brand recognition, which according to surveys, was even more immediate than the previous packaging.




Role:
Graphic Design 
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Recognition:
SHORTLIST 13ª BIENAL BRASILEIRA DE DESIGN GRÁFICO








We developed the packaging inspired by the perfect glass of beer in Brazilian bars, 2 foam fingers became not only what happens in the glass but also in the packaging.






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Recognition:

Table for Change 
CCSP / Anuário / Direct
CANNES / Shortlist / Media
WAVE / Shortlist / Direct / 
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Citroen Scarves
LIA-LONDON INTERNATIONAL AWARDS
BRONZ DESIGN: ART DIRECTION
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Skol Packing
44º Anuário do Clube - Graphic DESIGN

Made in Paraíba living são paulo



(1996) 
I was born in Tibiri-Santa Rita, Paraíba, and I am currently working in São Paulo. First of all, my apologies if you read some advertising jargon or some mediocre philosophy from here on out. In everything I do, I look for the fine line between what I know and what I do not know.

Work Experience
I have worked for traditional agencies and digital shops such as FutureBrand São Paulo, Tátil São Paulo, FCB BRASIL, AKQA São Paulo and BETC São Paulo.

At the time.
Wunderman Thompson Brasil

Contact


︎ micaelcc1@gmail.com
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