mclts

083 MADE IN PARAÍBA
&LIVING __011SÃO PAULO

contact

MAIL: MICAELCC1@GMAIL.COM
FONE: 55 83 99869-2083

LINKEDIN










Eqlibri pepsico



Table for Change. Changing numbers to change values. Women have already proved their value.
But there is still a percentage of the industry that insists on remaining unchanged: the gender
pay gap. eQlibri, a Pepsico's snack brand that supports women, had to take a stand.
To do that, we turned our nutrition facts table into a wage gap table between men and women in several industries. After all, nothing feeds change better than knowledge.



my work:
Graphic Design 
Art Director


Recognition:
CCSP / Anuário / Direct / Tabelas pela Mudança
CANNES / Shortlist / Media / Tabelas pela Mudança
WAVE / Shortlist / Direct / Tabelas pela Mudança










Linkedin


Recognition:

Table for Change 
CCSP / Anuário / Direct
CANNES / Shortlist / Media
WAVE / Shortlist / Direct / 
_

Citroen Scarves
LIA-LONDON INTERNATIONAL AWARDS
BRONZ DESIGN: ART DIRECTION
_

Skol Packing
44º Anuário do Clube - Graphic DESIGN

Made in Paraíba living são paulo



(1996) 
I was born in Tibiri-Santa Rita, Paraíba, and I am currently working in São Paulo. First of all, my apologies if you read some advertising jargon or some mediocre philosophy from here on out. In everything I do, I look for the fine line between what I know and what I do not know.

Work Experience
I have worked for traditional agencies and digital shops such as FutureBrand São Paulo, Tátil São Paulo, FCB BRASIL, AKQA São Paulo and BETC São Paulo.

At the time.
Wunderman Thompson Brasil

Contact


︎ micaelcc1@gmail.com
︎ instagram