In the city of São Paulo, a cyclist dies every day in a traffic accident. A serious problem that needs to be discussed directly and clearly.
In partnership with Ciclocidade NGO, we spread the message on a daily reminder: Not Today.
A calendar to remember the whole year something that shouldn't be forgotten even for a day: the respect for cyclists. For each day, a different message. For each message, a new design. Full project on @calendariociclo.

Art director
Year: 2021
Company: CP+B Brasil