MCLLYTS


I’m a Brazilian designer
and art director. 
based in São Paulo.



Art Direction

  1. Citroën Scarves

  2. 50s Stone Wall

  3. Winners Pro-Sangue

  4. Unknowns Biographies

  5. Hering C.Co-Status

  6. Table For Change

  7. Summer Dzarm

  8. Campus Festival

  9. Masp



Graphic Design

  1. Skol Hops Packaging

  2. Move Festival

  3. Padre Bruno Linden

  4. Hofmann Station

  5. Fabio Manson

  6. Sinqia

  7. Folks


Experimental work

  1. Posters



Info
I worked for traditional agencies and digital stores like FutureBrand Sao Paulo, Tactile Sao Paulo, FCB BRASIL, AKQA Sao Paulo and BETC Sao Paulo Currently JWT Brazil.


At that time.

Mark

1. Skol Hops





BR / 2018
Agency: TÁTIL DESIGN - SP 


SHORTLIST 13ª BIENAL BRASILEIRA DE DESIGN GRÁFICO
Skol – Embalagens AMBEV Tátil Design de Ideias



Challenge

Align Skol's body and soul.In order to reflect your young, dynamic and disruptive soul. Build a graphic system for the brand as a whole, aiming to have a visual structure that will derive for all lines of its products. Pilsen, Hops, Pure Malt and derivatives. This was Tátil's challenge to redesign the most appreciated beer packaging in the country. They should be key moments in communicating the universe of values and sensations that the brand represents.

SolutionIt was a work of pure immersion in the main moments of connection of Skol with its public, understanding what was the representativeness of the brand and what type of emotion it should create. The new packaging valued the main visual assets of the brand: yellow and arrow, and the aesthetics of glass of beer. In addition, we retrieve the "round drop" because it is a strong concept and able to express the functional and emotional attributes of the product.results. Our choices have ensured a more current look for the brand, suitable for your audience and with a huge strength in the POS. We managed to reflect the Skol attitude also on the packaging. And all this without giving up the brand recognition, which according to surveys, was even more immediate than the previous packaging.






















Mark