Hi, my name is micael, I am more of a poor young man and from a social context in life where studying was not part of the opportunities.
And that defines what I am, how I am and how I think, and I think I need to be the best every day, my best and deliver the best job, I depend on it to live.

After dropping out of elementary school, years later I started studying theology to realize my dream of being a pastor at that time and that changed my life. Years later I realized that that was no longer who I wanted to be and looked for new ways.

With the help of some friends, I entered the world of graphic design in my hometown in a self-taught way because studying was not part of the plans, the bills needed to be paid and in a short time that I started working and studying after all my first job was the beginning of my training , in less than 1 year i traveled to São Paulo for my first job in a big agency and since then you find the rest of the story in the form of designer, art direction and aesthetics in the works below.

Trying to summarize what I think about aesthetics, I believe that I should always try to build something unique, and that makes sense with the message I want to convey, and this message is now not just about my work as an art director or designer, but as a person, as a human being who in the midst of all the chaos of life is getting opportunities and who believes that he can not only improve his own life but help other people.





Work Experience
I have worked for traditional agencies and digital shops such as FutureBrand São Paulo, Tátil São Paulo, FCB BRASIL and BETC São Paulo, Wunderman Thompson São Paulo.

Freelancer
AKQA São Paulo, Leoburnett São Paulo, CP+B Brasil, Cubo.cx NY
 
At the time.
Freelancer

Clients
I created campaigns for clients like SKY, SKOL, AMBEV, NIVEA, GOOGLE, NETFLIX and PEUGEOT, COCA-COLA, WARNER BROS
e UNILEVER, SPOTIFY.

SKOL

GRAPHIC, PACKAGING

2018


Together with the entire tatil design team, I worked on the development of new packaging for the entire skol line with the aim of aligning the body and soul of the brand with its customers.




Work
Graphic Designer

COCA-COLA

CAMPAIGN, ART DIRECTION

2019


Co-created with the client in the Coca-Cola 2020 campaign reduced
gas for young people to turn their lives into a party.
Work
ART DIRECTOR





MASP

CAMPAIGN, ART DIRECTION
GRAPHIC DESIGN

2019


Experimental visuals based on the masp exhibition called
HISTORIES OF WOMEN: ARTISTS UNTIL 1900.
Work
ART DIRECTOR





CITROëN

CAMPAIGN, ART DIRECTION
GRAPHIC DESIGN, MOTION

2019


i was part of the team that developed Citroën's 100-year campaign worldwide. as a designer, art and motion for the film.
Work
ART DIRECTOR





HERING

ART DIRECTION
GRAPHIC DESIGN

2019


Development of the visual language of the hering campaign in partnership with camila coutinho.
In this project I worked together with https://theodoro.work/

Work
GRAPHIC, ART DIRECTOR






SPOTIFY

ART DIRECTION
GRAPHIC DESIGN

2021


Visual for Spotify
Work
GRAPHIC, ART DIRECTOR





MOVE

ART DIRECTION
GRAPHIC DESIGN

2017


Visual identity and name for a local architecture festival.

Work
GRAPHIC, ART DIRECTOR





TROLLER T4

ART DIRECTION

2020


We were all spinning around inside the quarantine. There, we wondered how the crowd loves road and mud. Then we took the opportunity to launch a new Troller.
Work
ART DIRECTOR





ESCOLA BRUNO

LINDEN


ART DIRECTION

2020


logo and visual identity developed free of charge for the school based on the basic shapes of changeable geometry symbolizing the evolution of children caused by education.
Work
GRAPHIC DESIGN






EXPERIMENTAL


ART DIRECTION GRAPHIC DESIN

1996


Studies and graphic experiments in search of shapes, colors and aesthetics trying to escape the obvious unfortunately not always succeeding.
Work
GRAPHIC DESIGN






EQIIBRI PEPSICO


ART DIRECTION GRAPHIC DESIN

2019


Table for Change. Changing numbers to change values. Women have already proved their value. But there is still a percentage of the industry that insists on remaining unchanged: the gender pay gap. eQlibri, a Pepsico's snack brand that supports women, had to take a stand. To do that, we turned our nutrition facts table into a wage gap table between men and women in several industries. After all, nothing feeds change better than knowledge.
Work
GRAPHIC DESIGN






HOFMANN STATION


 GRAPHIC DESIN

2018


The hofmann station is not only a company with all services focused on real estate, it is also a station, a place where doers meet and the visual language developed by me seeks to verbalize all of this in a simple, modern and intelligent look.
Work
GRAPHIC DESIGN









home



(1996)
I was born in Tibiri-Santa Rita, Paraíba, and I am currently working in São Paulo. First of all, my apologies if you read some advertising jargon or some mediocre philosophy from here on out. In everything I do, I look for the fine line between what I know and what I do not know.

Work Experience
I have worked for traditional agencies and digital shops such as FutureBrand São Paulo, Tátil São Paulo, FCB BRASIL and BETC São Paulo, Wunderman Thompson São Paulo.

Freelancer
AKQA São Paulo, Leoburnett São Paulo, CP+B Brasil
At the time.
Freelancer

Contact

︎ micaelcc1@gmail.com
︎ instagram

Linkedin


Recognition:

Table for Change
CCSP / Anuário / Direct
CANNES / Shortlist / Media
WAVE / Shortlist / Direct /
_

Citroen Scarves
LIA-LONDON INTERNATIONAL AWARDS
BRONZ DESIGN: ART DIRECTION
_

Skol Packing
44º Anuário do Clube - Graphic DESIGN

Made in Paraíba living são paulo


PARAÍBA
BRASIL
MICAELCC1@GMAIL.COM